You’ll also need to use the same email address to sign in for both.All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Note that to link accounts, you’ll need to be assigned the Legal Account Holder, App Manager, Admin, or Marketer role in App Store Connect and the Account Admin, Campaign Group Manager, or Link Accounts role in Apple Search Ads. If you have an agency account, you’ll need to make sure you’re linked to your clients’ App Store Connect accounts so you can create search results ad variations and Today tab ads, and promote apps to the additional customer types “Returning users” and “Users of my other apps.” To simplify management, you can create separate campaign groups and link each one to an individual client’s App Store Connect account. If you don’t link to an App Store Connect account, you won’t be able to promote an app with Apple Search Ads. Different payment methods can’t be entered for each campaign group. Note that the payment method entered for the primary account will apply to all correlating campaign groups. If you have multiple App Store Connect accounts, you can link each one to your Apple Search Ads account to promote the associated apps. You can link App Store Connect accounts to Apple Search Ads when you first create your account or when you create new campaign groups. Search Ads, you must link to an App Store Connect accounts If you want to promote an app with Apple
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